Carpet should be vacuumed at least once a week with a good suction vacuum cleaner. If you have a loop pile carpet, it is important that you only use suction and NOT the rotary head of your vacuum. The rotary head brushes may cause the carpet fibres to "fluff".
We recommend that you regularly spot clean your carpet. The Wool Board Guide is attached and is very easy to follow. Most of the cleaning products mentioned you will already have in your kitchen. The manufacturer of your carpet will also provide a cleaning guide, either online or we may have a hard copy.
If you have followed this guide, or followed the guide in your Warranty Handbook, and had no success in removing a stain we do have an exceptional cleaning product in our store that you can purchase called "Sheer Magic".
As a general rule you should consider given your carpet a professional clean every 18 months (if it really needs it). We can recommend some professional cleaning companies.